Customer Enquiry Assistant

First-line answers on your website and WhatsApp that are actually grounded in your business — with clean handover when it matters.

Under evaluation: this assistant cannot be purchased. We publish the design and an anticipated price to test whether it deserves to exist. Your reaction at the end of this page is the experiment.

01The problem

The same twenty questions arrive every week at all hours. Staff answer them slowly and inconsistently, or a dumb chatbot answers them wrongly and enrages people. Both cost sales.

Intended user · A business with real enquiry volume — retail, services, F&B, clinics — where most questions are answerable from known facts but some genuinely need a human.

02What it needs from you

Your real product, pricing, policy, and availability facts
Escalation rules: what it must never answer alone
Your tone — how your business actually talks

03What it produces

Accurate first-line answers, 24/7, in your voice
Clean handovers with full context when a human is needed
A log of every conversation and a digest of what people ask

04How it would work

01 Ground
The assistant is loaded with your verified facts — not scraped guesses — and told exactly where its authority ends.
02 Answer
It handles the questions it can answer with confidence, and says so honestly when it can't.
03 Escalate
Complaints, medical/legal questions, and anything outside its facts go to a human with the conversation attached.
04 Learn
Unanswerable questions become a weekly list — often revealing missing pages, unclear pricing, or a new demand signal.

05Autonomy & approvals

Acts on its own

Answering from verified business facts
Collecting enquiry details before handover
Producing conversation logs and question digests

Always needs your approval

Any answer involving refunds, complaints, or exceptions
Committing to delivery dates or custom pricing
Anything touching health, legal, or financial advice

06Data & privacy implications

Conversations may contain personal data — retention and deletion rules must be explicit.
The business controls the fact base; the assistant must not improvise facts.
Escalation thresholds are configuration, not vibes.

07Synthetic example

You

Do you do same-day delivery to Punggol?

Customer Enquiry Assistant

Yes — orders before 2pm reach Punggol the same evening ($8, free above $120). After 2pm it arrives next morning. Want me to check stock for the item you're eyeing?

Illustrative exchange — written by us, not generated by a live product.

Modelled on enquiry assistants PFE operates for its own smart-home retail brands.

08The experiment

S$79–199/month

Anticipated range under evaluation; not an offer. If this assistant existed at that price, what would you honestly do?

Want a recommendation matched to your situation instead? Run the Assistant Finder — eight questions, instant brief, no email required.