Field notes · Singapore · 2026
Find the right AI assistant for your life, business, or organisation.
Practical guides, original tests, and new assistant concepts built and evaluated in Singapore — by a team that operates these systems daily, not one that only writes about them.
8 questions · instant brief · no email required
§1Start where you are
01
For individuals & families
Reminders that don't lapse, research done properly, life admin carried by something other than your memory.
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02
For professionals & SMEs
Leads answered and chased, enquiries handled at 2am, the owner no longer the bottleneck for everything.
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03
For teams & organisations
Internal knowledge that answers with sources, screening and triage done consistently, with governance intact.
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§2The concept catalogue
Six assistant concepts under live evaluation
Each is grounded in a system PFE already operates internally. None can be purchased yet — that is the point of the evaluation.
| Concept | Audience | Status | Price under test |
|---|---|---|---|
| Personal Admin Assistant An assistant that carries your reminders, follow-ups, and life admin so nothing silently expires. | Personal | Concept — under evaluation | S$19–39/month |
| Research Assistant Give it a question worth hours of tabs; get back a structured, sourced answer you can act on. | Personal | Concept — under evaluation | S$9–29/month |
| Lead Follow-Up Assistant Every enquiry answered, qualified, and chased until it closes or genuinely dies — without you carrying the list in your head. | SME | Concept — under evaluation | S$39–99/month |
| Customer Enquiry Assistant First-line answers on your website and WhatsApp that are actually grounded in your business — with clean handover when it matters. | SME | Concept — under evaluation | S$79–199/month |
| Internal Knowledge Assistant Your SOPs, policies, and tribal knowledge — answerable in seconds, with sources, respecting who's allowed to see what. | Organisation | Concept — under evaluation | S$299–999/month |
| Recruitment Assistant Screening, scheduling, and candidate communication handled consistently — humans make every hiring decision. | Organisation | Concept — under evaluation | S$299–999/month |
Price bands are research hypotheses under evaluation — not offers.
§3Why trust this site
01
Concepts are labelled as concepts
Nothing here pretends to be a product you can buy today. Every solution page carries its evaluation status, visibly.
02
Written by operators
PFE builds and runs AI assistants inside its own businesses. What you read here is field experience, not paraphrased press releases.
03
Methodology in the open
How we test, what we measured, when we measured it, and who pays us (currently: nobody) — all published.