Concept catalogue / Individuals & families
Concept — under evaluationPersonal Admin Assistant
An assistant that carries your reminders, follow-ups, and life admin so nothing silently expires.
Under evaluation: this assistant cannot be purchased. We publish the design and an anticipated price to test whether it deserves to exist. Your reaction at the end of this page is the experiment.
01The problem
Renewals lapse, appointments clash, forms sit half-finished, and the mental load of remembering everything falls on you. Generic chatbots answer questions but do not carry responsibility for your open loops.
Intended user · A busy person in Singapore juggling work, family logistics, and personal admin across email, WhatsApp, and a calendar.
02What it needs from you
- Things you tell it to remember or chase, in plain language
- Read access to a calendar you choose
- Forwarded emails or messages you want handled
03What it produces
- A daily or weekly run-down of what needs attention
- Timely nudges before deadlines, renewals, and appointments
- Drafted replies, forms, and checklists ready for you to send
04How it would work
01 Capture
You tell the assistant about a task, deadline, or thing to watch — by chat, forwarded email, or a quick voice note.
02 Track
It keeps a structured list with dates, owners, and current state, and re-checks anything that depends on someone else replying.
03 Nudge
It surfaces items when action is actually needed — not as a daily wall of notifications.
04 Prepare
Where it can, it prepares the next step: a drafted reply, a filled form, a comparison of options.
05Autonomy & approvals
Acts on its own
- Maintaining its own task list and schedule of checks
- Reading the calendar and messages you explicitly shared
- Drafting replies and documents for your review
Always needs your approval
- Sending any message to another person
- Making bookings, purchases, or cancellations
- Accessing any new account or data source
06Data & privacy implications
- Holds personal schedule and task data; treat it like a diary, not a public feed.
- Should never have payment credentials or SingPass access.
- Everything it stores must be exportable and deletable by you.
07Synthetic example
You
Road tax is due in June and I always forget.
Personal Admin Assistant
Noted. I'll remind you two weeks before, with the renewal link and last year's amount. Want me to also check your insurance expiry, since it's usually due around the same time?
Illustrative exchange — written by us, not generated by a live product.
Modelled on a personal assistant PFE has built and operated internally for daily use since 2024.
08The experiment
S$19–39/month
Anticipated range under evaluation; not an offer. If this assistant existed at that price, what would you honestly do?
Want a recommendation matched to your situation instead? Run the Assistant Finder — eight questions, instant brief, no email required.