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Use cases / Use case · Customer service

AI assistants for customer enquiries

Many SMEs receive the same questions throughout the week, with response time varying by workload and opening hours. A grounded enquiry assistant can acknowledge quickly, answer from approved information, and route the conversations that need a person.

01Sound familiar?

  • Enquiries arriving at 10pm and waiting until opening
  • Staff hours consumed by opening-hours and price questions
  • Inconsistent answers depending on who's on shift
  • A previous chatbot that made customers angrier

02What an assistant does here

  1. 01 Answers from your verified facts

    Products, prices, policies and delivery areas are maintained as approved sources. The assistant answers only where those sources support the response.

  2. 02 Stops when the source set runs out

    Questions outside its sources move to a person instead of inviting the model to improvise a price, policy, or commitment.

  3. 03 Hands over with context

    When a human is needed — complaints, exceptions, judgment — the conversation arrives with them, so the customer never repeats themselves.

  4. 04 Reports what it couldn't answer

    A weekly list of unanswered questions can reveal missing pages, unclear pricing and recurring requests the source set does not yet cover.

02AA concrete view

Enquiry route

Incoming brief

“Do you deliver to my postcode, and can it arrive tomorrow?”

Answer, stop, or hand over

  • Delivery area

    Matched against approved policy

    Answered
  • Tomorrow availability

    Live stock state not connected

    Stopped
  • Order promise

    Staff must confirm timing

    Handover

03Limits and conditions

  • Setup includes reconciling published information with current practice. Conflicts need an owner and a decision before the assistant answers from them.
  • Refunds, complaints, and medical, legal or financial judgment should route to humans under explicit rules.
  • Conversations contain personal data: PDPA applies, retention needs a policy, and customers shouldn't have to guess they're talking to software.

04Packages for this job

05Go deeper

Ready to take this off your plate? Start an enquiry — or run the Assistant Finder first for a structured brief.